THE BEGINNING

Gad Tribe Apparel started with a simple conversation at church. A friend shared how he discovered his tribal heritage, and the passion in his story lit something in me. I walked away thinking, “This needs to be told—and it would look amazing on apparel.” That moment sparked the vision.

Life wasn’t easy at the time. I was newly married, laid off, and we had our fifth child on the way. But even in the chaos, God kept the idea burning in my spirit. I couldn’t ignore it. He confirmed it through dreams, so I stepped out in faith.

I spent countless late nights learning everything from design to branding through YouTube. I failed forward more times than I can count, but every step shaped me into who God needed me to be. His timing has always been perfect.

And the story is still unfolding.

THE MESSAGE

From day one, I knew the message had to be bigger than one tribe. The twelve tribes of Israel were all unique—each with a God‑given identity and purpose. The Tribe of Gad stood out for their courage, devotion, and authenticity. That’s the heart of this brand.

We live in a world where many struggle to be themselves. But God didn’t make mistakes when He made you. One day I heard a line that hit me deeply:

“To hate yourself is to criticize God’s masterpiece. To not be yourself is to criticize God’s genius.”

That became the foundation of our message: Be who God created you to be. No pretending. No shrinking. God doesn't bless who you pretend to be.

You are at your best when you’re authentic to your core. Your gifts, your story, your identity—they matter. And the world needs the real you.

Gad Tribe Apparel exists to inspire that authenticity.